The results of the study were as follows: "Manufacturers substituted “Gold” for “Light” and “Silver” for “Ultra-light” in the names of Marlboro sub-brands, and “Blue”, “Gold”, and “Silver” for banned descriptors in sub-brand names."

Thus, as revealed and described in this lawsuit brief and in an accompanying : "Drs. Neil Benowitz, Jack E. Henningfield and Jonathan M. Samet are conflicted ... due to their continuing financial relationships with pharmaceutical companies that make smoking-cessation products."

In their to this response, the authors of the study clarify their reasoning for attacking the cigarette companies, even though they merely complied with the law:

The methods of the study were as follows: "Individuals were recruited at e-cigarette retail locations in a large metropolitan city in the midwestern portion of the United States in July 2013. A total of 159 participants completed a brief 29-item self-report measure that assessed behaviors and perceptions of use."

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