•Ads must not encourage non-smokers or non-nicotine users to use e-cigarettes

If this was advice given by Glantz to a smoker he was treating, it would represent malpractice. Instead, it is what I consider to be public health malpractice.

The Lie: Wimmer implies that the tobacco companies are promoting electronic cigarettes as being safe, and he links to one electronic cigarette company web site () as support for this statement.

Based on this single study, Dr. Glantz concludes: "the FDA must be extremely careful about assuming that e-cigarettes uniformly pose less risk than conventional cigarettes."

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