Ads on TV and radio will be subject to scheduling restrictions to reduce the chance of e-cigarette advertisements being seen or heard by children. Furthermore, unless manufacturers obtain an authorisation for their product from the Medicines and Healthcare products Regulatory Agency, ads for e-cigarettes cannot convey health benefits or claim that they are ‘safer’ or ‘healthier’ than smoking tobacco.

Similarly, NJOY does not appear to be marketing to kids. The most telling point is that in its internet sales, the company does not sell flavored e-cigarettes (only traditional tobacco and menthol). And of course, if NJOY were after kids, it would certainly offer the flavored varieties online, since kids are more easily able to obtain these products online, where age verification is not required, than in-store, where it is.

Finally, there’s the taste aspect of these premium E-Juices. So they are more expensive and have flashier packaging as well as bottles, but the ultimate aspect of the premium E-Juice should be taste. So does the premium E-Juice taste better than the cheaper E-Juice Yes and no. Taste is subjective, but the premium E-Juices attempt to target a wider audience of vapers out there so that everyone would like it. For the most part, the premium E-Juices do taste a lot better than the cheaper ones. Besides using more premium flavoring, a lot of the premiums E-Juices are pre made. That is they limit the nicotine levels to 4 to five choices and won’t give a choice of what PG/VG ratio can be chosen. By limiting these options, these E-Juices are good right out of the bottle because vendors pre-steep or cure them prior to shipping them out. Like a fine wine, E-Juices are actually better the older it gets (talking weeks, not years though) considering as the E-Juice ages the flavoring and the base become homogenous.

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