b. Menthol

It is difficult enough for youth to initiate cigarette smoking because of the harsh taste of the smoke. This is precisely why menthol cigarettes are so popular among youth. Menthol acts as an anaesthetic which makes it easier for a new smoker to tolerate the harsh taste. For smokeless tobacco products, adding flavorings appears to make these products more appealing to youth, probably for this very reason.

Today, I reveal that it is not only in its proposed deeming regulations that the FDA has acknowledged its lack of knowledge that smoking is more hazardous than vaping. The FDA explicitly states that it is unsure that smoking is more hazardous than vaping in the scientific literature itself.

Futhermore, one of the problems noted in the deeming regulations is the fact that: "The vast majority of the respondents who were aware of these products indicated that they believed e-cigarettes were less harmful than traditional cigarettes...".

For decades big tobacco companies denied smoking killed people or was even addictive. But in a brief it prepared for the TGA, Nicoventures spelt out the dangers of its parent company’s products.

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