Unfortunately, it's just not that simple.

The Lie: Wimmer implies that the tobacco companies are promoting electronic cigarettes as being safe, and he links to one electronic cigarette company web site () as support for this statement.

The Lie: Wimmer implies that Big Tobacco is enticing youth with three specific candy flavors: Bazooka Bubble Gum, Cap'n Crunch, and Cotton Candy.

Without adding a descriptor of some sort, the cigarette companies would not have been able to distinguish their sub-brands. For example, Marlboro "Lights" would now be called "Marlboro." Marlboro "Ultra-Lights" would now be called "Marlboro." And Marlboro "Milds" would now be called "Marlboro." Thus, there would be three brands on the market, all called simply "Marlboro," and consumers would have no way of telling them apart.

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