In order to draw the conclusion that Dr. Glantz drew in his comment, one would have to completely ignore this study. Obviously, Dr. Glantz has done exactly that. He has based his comment on one narrow study and ignored the rest of the literature.

Hopefully, 2014 will mark the return of evidence-based tobacco control practice.

Moreover, the scheme is regressive and unfair because it balances the budget on the most needy, rather than most well-off, members of society. If we have a budget shortfall and need to find revenues to fund a much-needed early childhood education program, shouldn't that money come from the wealthiest 1% and from corporations, rather than from individuals who tend to be at the lower end of the income spectrum?

The Rest of the Story

The problem is that Lorillard did not create this ad, had no part in its development, and is not running the ad now. In fact, Lorillard has absolutely nothing to do with the ad.

It the policy were based on health principles, then it certainly would not exempt current employees. Clearly, the hospital doesn't care that much about the health principle, since it will continue to employ smokers with no questions asked.

The point is that there was no way for the cigarette companies to comply with the law, other than to change the banned descriptors to a new term. And no matter what term they chose, consumers would have figured out which brand was which. Moreover, the law did not specify or imply that the companies were prohibited from informing consumers which brand was which.

But here is why that knee-jerk reflex that CTFK exhibits any time a tax increase is discussed is short-sighted and premature.

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