Moreover, these politicians - while callling for a ban on flavorings in fake cigarettes - are not calling for a similar ban on all flavorings in real cigarettes. They are not calling for a ban on the use of menthol cigarettes to addict kids. They are not calling on legislation to amend the Family Smoking Prevention and Tobacco Control Act to remove the menthol exemption. They are not calling upon the FDA to ban menthol.

The rest of the story is that in a tragic reversal of the historical functions of public health viz a viz industry, it is now the e-cigarette companies that are attempting to undermine cigarette smoking while the health groups, led by CDC and FDA, are protecting the cigarette market by undermining the anti-smoking messages from the e-cigarette industry.

This assertion is demonstrably false. While it is true that there are a total of about seven e-cigarette brands that are owned by Big Tobacco, the overwhelming majority of electronic cigarette companies have nothing to do with tobacco companies. There are estimated to be more than 250 e-cigarette brands on the market. Therefore, the overwhelming majority of electronic cigarette companies are completely independent from tobacco companies.

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