This statement insinutates that like the National Smokers Alliance, the Smoke Free Alternatives Trade Association (SFATA), Oklahoma Vapors Advocacy League (OVAL) and Iowans for Alternatives to Smoking and Tobacco (IAST) are actually Big Tobacco front groups. The statement emphasizes the ties of two of SFATA's Board members to Big Tobacco, as well as the fact that a lobbyist for IAST has lobbied for Philip Morris. Thus, the insinuation is that these are all Big Tobacco front groups and they are not being honest about their true funding from tobacco companies.

In order to introduce a new electronic cigarette product to the market, the manufacturer will have to demonstrate that the product is beneficial to the public's health. This does not simply mean that one must demonstrate that the product is safer than cigarettes. The applicant also needs to show that the introduction of the product into the market will not deter smokers from quitting or encourage youth to start using the product. At the present time, there is a substantial body of opinion among tobacco control experts that electronic cigarettes do not reduce population risk. Therefore, how can we expect that a manufacturer could demonstrate, at the level of proof required, something which most tobacco control experts do not even agree with?

It is easy to see how this fatal flaw in the research destroys the validity of the authors' conclusion.

In fact, one of the complaints in the comment is that "E-cigarette companies are marketing e-cigarettes as healthier alternatives to cigarette smoking."

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