In my view, there is only one possible explanation for this: Dr. Glantz is no longer playing by the rules of science. He is now a man on a mission: to destroy the e-cigarette industry and to remove e-cigarettes as an option for smokers trying to quit. He has apparently drawn the pre-determined conclusion that e-cigarettes are aggravating the tobacco epidemic among youth, and he will stop at nothing to draw this conclusion and disseminate it to the public.

Although regulation is often seen as the big bad wolf, it’s not always a horrible thing to have. As many of the E-Juices and devices are often created without proper inspection and the E-Juice can have wildly inaccurate amounts of nicotine in each bottle depending on how diligent the E-Juice makers are in measuring the nicotine. There currently is no standard way of measuring out nicotine in E-Juice. Some stores have been known to “eye-ball” the nicotine and flavoring levels. Whereas some stores have a dedicated lab grade clean room and precise measuring tools. There needs to be some standard and regulation that protects us the users and customers from people out to make a quick buck. Contamination is another huge issue as E-Juice making products needs to be cleaned like anything else, and it needs to be cleaned properly. Certain standards need to be maintained when creating these E-Juices. Now if a lab grade room is required to create E-Juice, this would cripple many stores as most stores are small startups that are creating E-Juice in the back of their break room (I’m dead serious…..). However this may be a blessing as a clean room and lab grade equipment minimizes contamination and thus allows us to vape safer and higher quality E-Juice. With regulation hopefully the days of moonshining E-Juice in the back of a moving van would be over, a slight exaggeration maybe but not far from the truth!

While it is theoretically possible that an electronic cigarette company could some day get a full reduced risk claim approved, the regulatory burden is extreme. Not only would the company have to show that the product is safer than smoking, but the company would also have to demonstrate that the product will not deter smokers from quitting and will not introduce youth to the use of nicotine. The studies required would be substantial. For most companies, the costs would be prohibitive. It would take many years before any company could even have a reasonable chance of getting such an application approved and by then it will be too late for the market to continue to expand.

Cigavette was started by lifelong smokers who were able to quit by using e-cigs. They wanted to “create a very cool brand that features the highest quality products at an economical price.”

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