The truth is that the ad was created independently as part of a viral video contest. Apparently, blu did not do anything to dissociate itself from the ad. However, the ad was produced in 2010, two years before it was purchased by Lorillard. Thus, Lorillard had nothing to do with the ad.

It is so frustrating to me to wake up every day to find another anti-smoking group spreading fraudulent statements about the health effects of cigarettes. This truly undermines decades of public education about the dangers of smoking. And it helps protect the profits of cigarette companies at the expense of the protection of the public's health.

The point is that there was no way for the cigarette companies to comply with the law, other than to change the banned descriptors to a new term. And no matter what term they chose, consumers would have figured out which brand was which. Moreover, the law did not specify or imply that the companies were prohibited from informing consumers which brand was which.

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