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The rest of the story is that by applying section 911 to electronic cigarettes, the FDA is forcing electronic cigarette companies to implictly lie to its consumers by hiding from them the undeniable truth that electronic cigarettes are much safer than tobacco cigarettes. This removes the most critical element of potential marketing competition from combustible cigarettes.

But that wasn't the intent of Congress, or of the anti-smoking groups which supported the Family Smoking Prevention and Tobacco Control Act. The intent was to gain a political victory by making it look like they were doing something to protect the public's health, when in truth, they weren't actually doing anything to make cigarettes safer. If anything, they were putting obstacles in the way of transforming the tobacco market into one that is safer.

Earlier this week, I that a group of U.S. senators is disingenuously pushing for a ban on flavorede-cigarettes. They are disingenuous because while they pretend to be concernedabout the potential for flavored products to addict youth to nicotine, theyactually supported an exemption for menthol from the cigarette flavoring ban,and they are taking no action to remove this exemption or to demand that theFDA ban the addition of menthol to cigarettes.


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