"The findings demonstrated that manufacturers did not simply remove descriptors, to be in compliance with the law, but introduced new color-coded brand name descriptors which smokers were able to recognize and easily identify the formerly labeled "lights" brands. We did not examine the use of colors themselves, which may be protected by the First Amendment, but rather the use of color terms. The marketing materials examined make explicit the fact that the use of substituted color terms in brand names is similar to the dropped "descriptors, so that consumers will continue to recognize these brands as "lights"."

While most of the national tobacco control organizations are boasting about the amazing progress since the 1964 Surgeon General's report on smoking - progress that they claim has continued to this day - one veteran anti-smoking activist is challenging this dogma, arguing that in recent years, the tobacco control movement has squandered the opporunity to reduce smoking-related disease and death. Instead of continued progress, he says, the tobacco control movement has largely been co-opted by a bureaucracy of national organizations that seem more concerned about bolstering their funding streams than fighting the tobacco industry.

Furthermore, they are lying to the public. In their report, they state: "The Tobacco Control Act restricts the distribution and sale of cigarettes with characterizing flavors." That's not true. After all, the Act does not restrict the sale of cigarettes with menthol as a characterizing flavors. It only prohibits flavors - such as chocolate, vanilla, and strawberry - that were not actually used in cigarettes at the time the legislation was enacted.

The CDC's statement is wrong on its face. If there is reputable evidence from former smokers that e-cigarettes helped them quit smoking, then there is indeed conclusive scientific evidence that e-cigarettes "can work" as a cessation aid.

(Thanks to Shadow Guest for the tip.)

When, five years after it was clear to most knowledgeable scientists that electronic cigarettes were safer than real cigarettes, the FDA continues to tell the public that cigarette smoking may be no more hazardous than vaping, you know we have serious problems with tobacco control in this country.

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