The Lie: Wimmer implies that electronic cigarettes are a form of tobacco, emphasizing that there is no form of tobacco and that consumers have no way of knowing what is contained in the electronic cigarette.

A new published online ahead of print in the International Journal of Hygiene and Environmental Health is one of the first to examine levels of chemicals in the ambient air of a real-life setting in the presence of electronic cigarette use.

The most telling point is that blu does not offer its disposable products in flavors other than tobacco (classic) or menthol. Note that the disposable products are the ones that are relevant to children because they are the cheapest and most likely to be used by kids. It is very unlikely that kids are going to unleash the money required to purchase the charging kit. Blu offers rechargeable starter kits that do contain flavorings, but does not offer the disposables in flavors other than tobacco or menthol. Kids would have to shell out a minimum of $70 for the starter kit.

In an published in the Milwaukee Journal-Sentinel, professor of epidemiology Dr. Ruth Etzel - formerly with the World Health Organization - called for a ban on electronic cigarette advertising. However, she made no similar call for a ban on tobacco cigarette advertising.

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