In a previous blog entry, I mentioned knowing what is in your E-Juice, as some substances in your E-Juice could prove to be devastating to your health. Recently there has been quite a stir in the electronic cigarette community regarding the chemical known as diacetyl in E-Juices. Diacetyl is an FDA approved substance that gives a buttery and creamy taste to substances. When ingested it is safe, in fact many of the foods you buy at the grocery store (especially the ones with artificial flavoring) most likely has diacetyl in it. However, when copious amounts of diacetyl is inhaled, it can severely damage your lungs. Long term exposure to diacetyl via inhalation can cause something called obliterative bronchiolitis (also known as popcorn lung) which is a rare syndrome that hinders respiratory function. Obliterative bronchiolitis is when the bronchioles in the lungs are being compressed and narrowed by scar tissue and/or inflammation. Symptoms include severe shortness of breath, wheezing, and coughing. What is so scary about this disease is it is irreversible, and the worst cases of obliterative bronchiolitis would result in lung transplant.

So not only are these researchers lying by making false extrapolations, they are lying even in the assumptions they are making prior to making those extrapolations. Worst of all, they are trying to make determinations of risk based on only one small slice of the total information that is necessary to judge the relative safety of electronic cigarettes compared to tobacco cigarettes.

The Truth: None of the three tobacco companies which market electronic cigarettes in the U.S. are selling electronic cigarettes with bubble gum, cap'n crunch, or cotton candy flavors. In fact, the disposable electronic cigarettes being sold by Big Tobacco companies (i.e., the ones most likely to be purchased by youth) are available solely in classic tobacco or menthol flavors.

The commentaries by the two former tobacco industry consultants, university professors at a major midwestern medical school, are not in any way pro-tobacco, although they do criticize a number of current anti-smoking initiatives because they are ineffective and not based on sound formative research.

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