I, too, was disturbed by this ad and was going to write a blog post attacking it. However, it was quite apparent to me that this is not something that Lorillard would run. So before jumping to attack Lorillard, I did a little research and confirmed that it was not a Lorillard ad. In fact, it wasn't even really a blu company ad, since the company did not produce it (although they still had some association with the ad and did not disavow any relationship with it). My colleagues - Glantz and Chapman - were so excited about the opportunity to attack Lorillard for promoting e-cigarettes to youth that they failed to exercise even a minimum of due diligence in checking the facts first. (The complete story is ).

GASP may want a 100% smoke-free environment in public places, but it said nothing in the entire news interview about the real public health problem in New Jersey: secondhand smoke exposure in the state's casinos. Moreover, while GASP is promoting legislation to get rid of every last wisp of smoke on entire college campuses and to ban electronic cigarette use in remote areas of a beach, the legislation that the group is supporting allows smoking to continue unabated in the state's casinos, where hundreds of workers are suffering from real diseases brought on by secondhand smoke exposure.

Should it be funded by smokers?

Yesterday, I reported that Drs. Stan Glantz and Simon Chapman issued against Lorillard for running an inappropriate blu e-cigarette commercial (the robot sex ad). The truth is that Lorillard had nothing to do with the ad, which was produced in 2010, well before Lorillard acquired blu.

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