Lorillard actually made a decision not to make its disposable electronic cigarettes available in the candy flavors that Blu had been selling prior to Lorillard's acquisition of Blu. Far from demonstrating that tobacco companies are trying to create "new" nicotine addicts, the evidence suggests that Big Tobacco companies are carefully trying to avoid youth customers. They realize that high levels of electronic cigarette use among youth will lead to a quick demise to their business from this innovative product.

The biggest problem with Stan's approach is that when you examine e-cigarette users who are not using the product to quit, you are introducing a huge sampling bias. For example, why might someone use e-cigarettes, but not to quit? Most likely, the majority of vapers who are using e-cigarettes for a purpose other than cessation are using e-cigarettes to cut down on the amount they smoke. They are likely to derive benefits from smoking reduction. However, they are almost assuredly not going to quit smoking because they are not trying to quit, nor do they have such a desire.

For two reasons.

The commentaries by the two former tobacco industry consultants, university professors at a major midwestern medical school, are not in any way pro-tobacco, although they do criticize a number of current anti-smoking initiatives because they are ineffective and not based on sound formative research.

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