You may wonder why I am calling these people - smokers who have quit smoking via electronic cigarettes - anecdotes.

By the way, I agree with Wimmer's ultimate conclusion: that commonsense regulation of electronic cigarettes by the FDA is urgently needed. However, I don't need to lie or deceive the public in order to make that point.

c. Movement to a lower level of overall nicotine addiction.

Moreover, several former members (and one current member) of the FDA's Tobacco Products Scientific Advisory Committee have (or have had) financial conflicts of interest with Big Pharma, and thus are not in a position to offer opinions about national tobacco product regulation in the context of this expert advisory panel.

This is a disaster not only because it hides from consumers knowledge that these products are safer than cigarettes, but because it forces electronic cigarette companies to rely on other advertising pitches, such as portraying the use of these products as being sexy or attractive, boasting about how these products can be used in places where smoking is not allowed, or portraying these products as fancier types of cigarettes. This is going to make it more difficult to deter young people from picking up these products because it becomes more difficult for them to understand the true purpose and meaning of electronic cigarettes.

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