Any type of smokeless tobacco is considered a form of tobacco harm reduction because it does not involve smoke or tar. This typically includes snus, chewing tobacco, tobacco strips-lozenges-stick-gum, and . These products can provide nicotine without lighting tobacco on fire and inhaling it, thereby reducing the harm caused by the smoke and tar from tobacco. Nobody is going to claim these products are 100% safe, but many claim they are safer than smoking tobacco. It is another way to approach the problem, and it is gaining popularity quickly thanks to e-cigarettes.

a. Classic tobacco

The truth, in fact, is that NJOY's explicit value proposition is that it is trying to eviscerate the combustible cigarette market. While NJOY has the courage and values to stand up and work for the decimation of combustible cigarettes, that is something which Senators Rockefeller, Boxer, and Blumenthal do not have the fortitude to do. Instead, they have supported the institutionalization and protection of the tobacco cigarette market and are doing everything they can to protect real cigarettes from potential competition from far safer, fake ones.

But that wasn't the intent of Congress, or of the anti-smoking groups which supported the Family Smoking Prevention and Tobacco Control Act. The intent was to gain a political victory by making it look like they were doing something to protect the public's health, when in truth, they weren't actually doing anything to make cigarettes safer. If anything, they were putting obstacles in the way of transforming the tobacco market into one that is safer.

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