In order to introduce a new electronic cigarette product to the market, the manufacturer will have to demonstrate that the product is beneficial to the public's health. This does not simply mean that one must demonstrate that the product is safer than cigarettes. The applicant also needs to show that the introduction of the product into the market will not deter smokers from quitting or encourage youth to start using the product. At the present time, there is a substantial body of opinion among tobacco control experts that electronic cigarettes do not reduce population risk. Therefore, how can we expect that a manufacturer could demonstrate, at the level of proof required, something which most tobacco control experts do not even agree with?

Former Michigan legislative aide and public policy expert Ken Braun also the anti-smoking groups' smokescreen:

Although it seems like a fantastic idea, the idea of having caffeine in your E-Juice is most likely a gimmick. Considering caffeine naturally has a very bitter taste, dissipates at high heat, and only 60% potent when inhaled caffeine infused E-Juice doesn’t seem to be a viable option. Unless you’re okay with super concentrated caffeine that tastes very bitter, you’re better off getting your morning fix from coffee rather than looking at E-Juice as an alternative.

"We believe that statements from the research community need to be evidence-based. While lively debates help to advance science and policy, adherence to good scientific practice is paramount. We need more rigour and oversight to ensure that interpretation of evidence is guided by data, not emotions, and that strong statements based on weak evidence are avoided. We need those reviewing

1. Stan Glantz blog

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