What it means is that the ERS would rather that a smoker who cannot quit using other means continue smoking than switch to electronic cigarettes. The ERS clearly states that it opposes the use of electronic cigarettes, period. Thus, it implies that it opposes the use of electronic cigarettes by a smoker who is unable to quit via any other smoking cessation method. For such an individual, the ERS statement implies that it would actually prefer the smoker to continue smoking than to quit via the use of electronic cigarettes.

In 2014, not even the tobacco companies would dare to suggest that minor changes in cigarette design could lead to substantial improvements in the public health safety of these products. And any company that did would be charged immediately into the courtroom. But there is one entity that is still spewing this crap to the public. Shockingly, it's our own government, and its leading supposed tobacco control agency.

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