Here are the three claims, an analysis of what they insinuate to the public, and an explanation of why they are false, misleading, and potentially defamatory:

"Similarities are evident between advertisements for the e-cigarettes of today and the cigarette ads from the 1950s. For example, both sets of ads use celebrities to appeal to their target audiences."

And to make matters even worse, the study actually did not even find that 11.9% of the former smokers were currently using electronic cigarettes. Nor did it find that 2.9% of the baseline nonsmokers were currently using electronic cigarettes.

Former Michigan legislative aide and public policy expert Ken Braun also the anti-smoking groups' smokescreen:

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