This same cause and effect theory tells us that: if the likelihood of quitting smoking is low, smoking will continue to kill people. It is like the system is broke, and we are foolish to continue to use the same tactics and expect different results. We continue to try to get smokers to quit, but as long as tobacco is available, people are going to suffer from .

Ironically, Stan Glantz criticized the study specifically because it examined the effect of electronic cigarettes on quitting among smokers who desired to quit. According to an in the New York Times: "Stanton A. Glantz, a professor of medicine at the University of California, San Francisco, said the study’s limitation was that it tried to measure the effect of e-cigarette use only among smokers who were trying hard to quit, not all smokers."

Last Wednesday, the Senate Committee on Commerce, Science, and Technology held a hearing on the marketing of electronic cigarettes. Several senators, including Jay Rockefeller (D-WV), Barbara Boxer (D-CA), and Richard Blumenthal (D-CT) harshly attacked the two electronic cigarette company executives who testified before the committee, calling them liars who are doing harm to the public and comparing them to the Big Tobacco executives of the past.

In fact, the report fails to disclose any of the many conflicts of interest of its authors with Big Pharma.

The Lie: Wimmer implies that the tobacco companies are promoting electronic cigarettes as being safe, and he links to one electronic cigarette company web site () as support for this statement.

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