The restriction is inappropriate because it prohibits companies from simply telling consumers the truth about the relative safety of their products. Arguably, this is the single most important piece of information that every consumer needs to know. Keeping consumers in the dark about the relative safety of electronic cigarettes vs. tobacco cigarettes does not serve any public health interest. In fact, it does just the opposite.

Nevertheless, this does not stop the authors from drawing a conclusion. They conclude, despite their acknowledged inability to draw such a conclusion, that: "e-cigarette use is aggravating rather than ameliorating the tobacco epidemic among youths."

My personal hope is to see everyone use electronic cigarettes and what got me started was seeing a pack a day smokers make the switch with little effort. I believe by switching the older more stubborn generation of smokers, we’ll see a decline of smokers overall. The newer generation is more prone to change and adaptation of new technology.

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