In my opinion, a ban on flavors in electronic cigarettes would completely destroy the electronic cigarette market. If the FDA is going to ban the flavors in e-cigarettes, then it might as well just ban the product entirely.

The AHA, while recognizing the effectiveness of e-cigarettes for cessation, does not recommend e-cigarettes as a quitting method for someone who is trying to kick the habit for the first time. However, for a person who has tried to quit and failed before, e-cigarettes can be a highly effective cessation method. The AHA policy cites a just this August in which, “A large cross-sectional study showed that smokers who wanted to quit without professional help were significantly more likely to report abstinence using e-cigarettes than with traditional cessation aids or going ‘cold turkey.’”

Nicoventures declined to be interviewed but released a statement.

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