The UK's Committee of Advertising Practice (CAP) has announced , effective on November 10, which restrict electronic cigarette advertising.

The Rest of the Story has that the Mayo Clinic has lied to the American public by telling them that absolutely no studies have examined the health effects of electronic cigarettes and that doctors have no way of assessing the impact of this product, and has ordered the Mayo Clinic to make this statement. Here is the truth:

The rest of the story is that in a tragic reversal of the historical functions of public health viz a viz industry, it is now the e-cigarette companies that are attempting to undermine cigarette smoking while the health groups, led by CDC and FDA, are protecting the cigarette market by undermining the anti-smoking messages from the e-cigarette industry.

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