This month's issue of JAMA features a by Drs. Helene Cole (an associate editor) and Michael Fiore (from the University of Wisconsin School of Medicine and Public Health) which reviews the history of tobacco control in the 50 years since the release of the 1964 Surgeon General's report. The article makes recommendations for strategies to further reduce tobacco-related morbidity and mortality. One of these recommendations is that every patient who smokes be treated with medication. The article also argues that treatment with smoking cessation drugs is the "standard of care" for promoting cessation among smokers.

More importantly, we need anti-smoking groups to once again become anti-smoking. Electronic cigarettes are devices which are helping thousands of smokers to get off cigarettes. Groups which oppose these products are opposing a viable form of smoking cessation. This is tantamount to being pro-smoking.

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