In contrast, however, to the lack of evidence that electronic cigarettes are having any negative public health effects, there is strong evidence to suggest that these products are having a substantial positive public health impact. In particular, there is evidence that not only do these products help many smokers quit smoking, but more generally, they increase population interest in smoking cessation, enhance levels of motivation to quit smoking, and lead to increased quit attempts among current smokers.

Mark Ten: nicotine, PG, VG, flavorings

The rules place an emphasis on the protection of young people and ads must avoid containing anything that promotes the use of a tobacco product or that shows the use of a tobacco product in a positive light. The rules were subject to full public consultation and will apply across media.

Another recent study published late May in the Addiction Journal showed that the e-vapor produced in electronic cigarettes “can contain some of the toxinspresent in tobacco smoke, but at levels which are much lower.” This study conducted by 5 researchers, 2 of which were linked to a Federal Drug Administration tobacco panel, used approximately 81 different studies during its overall review. In conjunction, a scientific review on e-cigs from theconcluded with the comparison of conventional cigarettes, claiming that they are less likely to be as harmful. Peter Hajek of Londons Queen Mary University states “the evidence we currently have is clear: e-cigarettes should be allowed to compete against conventional cigarettes in the marketplace. Health care professionals may advise smokers who are unwilling to cease nicotine use to switch to e-cigarettes. Smokers who have not managed to stop with current treatments may also benefit from switching to e-cigarettes.”

Sullum concludes: "Critics like Constantinides and (D-Va.), guided by little more than theirown idiosyncratic tastes, want to decree which flavors adult vapersmay consume, even at the cost of deterring smokers from quitting."Studies show that e-cigarettes, particularly flavored kinds, areeffective at helping smokers move away from combustiblecigarettes," says Gregory Conley, president of the American VapingAssociation. "The AVA supports common-sense regulation of itsproducts, such as New York City's existing ban on [sales] tominors. But adults are free to make their own choices." Fornow."

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