Many E-Cig retailers and vendors have made contributions as well. Fuzion Vapes, for example, donated 50% of their profits towards Vape a Vet for the month of July. Ace E-Juice donates 10 bottles per month towards the project. Butt Out E-Cig donates a portion of their profits towards the project as well. Other vendors have helped out by donating free E-Juices and hardware towards Vape a Vet’s fundraisers. Many vendors seem to be more than willing to donate, but a lot of vendors don’t know this project exists. If donating isn’t an option, spreading the word about this project would be a tremendous help especially to the local B&Ms who doesn’t know the existence of the project.

This is an ironic reversal from the past, where it was the public health groups sending the anti-smoking messages and the tobacco industry which was undermining those anti-smoking messages.

Glantz is lucky that he didn't name any specific electronic cigarette companies. If he had, he would have opened himself up to a potential lawsuit.

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