If the policy were based on health principles, then it would certainly include other behaviors, such as those related to obesity, which have large health care costs and which set a "bad example." It would certainly include alcohol use as well.
In epidemiology, we have a term to describe what Glantz and Dutra are doing here. There is a term that we commonly use to describe a statement that is crafted to deliberately mislead the public about study results. That term is: a lie.
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