Long-term, there is a significant reduction in lung cancer risk associated with cutting the amount one smokes. The study that Glantz cites as showing no health benefits of smoking reduction actually found a associated with smoking reduction.

We apologize for any inconvenience caused by these small, technical errors in our reporting.

By blocking e-cigarette companies from telling the truth to consumers, CAP has completely undermined the very purpose of electronic cigarette marketing. The only reason these products are on the market and being used extensively in the first place is that they are much safer than regular cigarettes. If they weren't safer than cigarettes, there would be no justification for these products to even remain on the market. Moreover, they would not have become so popular among smokers because no one is going to switch to a product that delivers less nicotine unless it has health benefits.

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