Electronic cigarettes are not for everyone, and this study was not designed to examine the proportion of smokers who will be successful in quitting or cutting down substantially. However, it does document that among those who are successful in becoming ex-smokers or dual users with substantially lowered cigarette consumption, they will likely experience an improvement in their respiratory health.

In contrast, it is the American Lung Association which is lying by implying to the public that Big Tobacco companies are enticing youth with candy-flavored electronic cigarettes such as bubble gum and cotton candy, that electronic cigarettes are a form of tobacco, and that tobacco companies are claiming that electronic cigarettes are safe.

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