This opens a Pandora Box of misinformation larger governing bodies will use to attempt to ban E-Cig usage. Forcing the average joe to go back to regular cigarettes rather than the alternative we so love and enjoy. Definitely a huge step back from all the work and research that we have done.

The second of these two North Carolina debates is whether or not to impose their current 4.75% general state sales tax on the electronic cigarettes themselves, but doesn’t collect the federal or state excise tax on the nicotine containing e-liquid as it does on other nicotine related products. At the center of this issue is the fact that E-cigarettes do not contain or burn any tobacco. Rather, e-cigarettes use batteries to heat and vaporize a nicotine containing liquid or E-liquid. It is because of this, the U.S. Food & Drug Administration or FDA has labeled these devices as “tobacco products” which are subject to the federal excise tax. If this legislation is implemented in the 2014 summer short session, the expected revenue that it is projected to bring in by fiscal year 2016 is around $5 million a year.

"Smoking is no more hazardous than taking an exam in terms of its acute respiratory effects."

1. It Violates Public Health Ethics and Could Be Damaging to the Entire Field of Tobacco Control

The problem is that Lorillard did not create this ad, had no part in its development, and is not running the ad now. In fact, Lorillard has absolutely nothing to do with the ad.

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