In an NPR , CDC director Dr. Thomas Frieden claimed that scientific evidence demonstrates that large numbers of ex-smokers are returning to the use of nicotine products by taking up vaping. He also claimed that electronic cigarettes are deterring smokers from quitting.

Were I a reviewer of this grant, I certainly would not have funded it. Instead, I would have saved the money and encouraged the researchers to publish their pre-determined conclusions without wasting taxpayer dollars to pretend to be searching for an answer to a question that they have already answered.

If a company were to make such a claim, it would constitute a reduced exposure claim, which is prohibited under section 911. To make matters worse, such a claim can only be approved by the FDA if the company shows that if consumers hear that the product is free of tobacco, they will not be led to believe that the product is safer. In other words, to simply make the truthful and uncontroversial claim that your electronic cigarettes are free of tobacco, you would have to first demonstrate that consumers will not interpret the absence of tobacco as indicating that the product is any safer. But we know for a fact that consumers will interpret (and should interpret) the absence of tobacco as an indication that vaping is safer than smoking. Therefore, the deeming regulations place a de facto, permanent ban on electronic cigarette companies making the simple claim that their products do not contain tobacco.

"They aren't harmless."

The Rest of the Story has that I lied to the American public by telling them that studies have demonstrated electronic cigarette experimentation leads to nicotine addiction among nonsmokers who try these products, and has ordered me to make this statement. Here is the truth:

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