To the best of my knowledge, this assertion is false. I do not believe that Mistic is a tobacco company. I believe that Mistic is an electronic cigarette company, and I do not believe that Mistic is owned by any tobacco company. Thus, I believe that this accusation is false.

In psychology, this phenomenon is known as . A 2010 Boston Globe describes this phenomenon and explains how when people are affected by this bias, they twist new facts that run counter to their position in order to fit with their pre-determined conclusions, rather than change their positions in line with the new information.

This is blatant employment discrimination, and it is ugly. However, what readers should realize is that it is no more ugly than policies that refuse to hire smokers. My hope is that the obvious inappropriateness of this policy will open employers' eyes to the equal inappropriateness of refusing to hire smokers. Discriminatory hiring practices are simply wrong, and it is time that public health advocates starting standing up for justice for workers.

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