The restriction is inappropriate because it prohibits companies from simply telling consumers the truth about the relative safety of their products. Arguably, this is the single most important piece of information that every consumer needs to know. Keeping consumers in the dark about the relative safety of electronic cigarettes vs. tobacco cigarettes does not serve any public health interest. In fact, it does just the opposite.

Per rumor only, I am expecting the FDA electronic cigarette deeming regulations to be released today. It will take me some time to digest and analyze them, but as soon as I do, I will provide a summary and commentary on their implications.

Yet again, the FDA has made it eminently clear that it is not sure that cigarette smoking is any more hazardous than vaping.

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