Similarly, NJOY does not appear to be marketing to kids. The most telling point is that in its internet sales, the company does not sell flavored e-cigarettes (only traditional tobacco and menthol). And of course, if NJOY were after kids, it would certainly offer the flavored varieties online, since kids are more easily able to obtain these products online, where age verification is not required, than in-store, where it is.

GASP may want a 100% smoke-free environment in public places, but it said nothing in the entire news interview about the real public health problem in New Jersey: secondhand smoke exposure in the state's casinos. Moreover, while GASP is promoting legislation to get rid of every last wisp of smoke on entire college campuses and to ban electronic cigarette use in remote areas of a beach, the legislation that the group is supporting allows smoking to continue unabated in the state's casinos, where hundreds of workers are suffering from real diseases brought on by secondhand smoke exposure.

Today, I express my opinion that the use of these studies to draw conclusions about the efficacy of e-cigarettes for smoking cessation is not just unscientific, but dishonest as well.

In other words, this study did not estimate quit rates among smokers trying to quit using e-cigarettes. Instead, it estimated quit rates among many smokers who were not using e-cigarettes in their quit attempt at all!

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