This provision is going to present a huge obstacle to innovation in this category. The newer products tend to be safer and more effective, so it makes no sense to allow the older products to remain on the market while requiring pre-approval for the newer and better products. The implications of this regulation is going to depend on the evidence that the agency requires to approve these applications. A stringent interpretation of the regulations will put a huge dent in electronic cigarette innovation and could limit the expansion of the market. In addition, this provision is going to place an undue burden on smaller companies and give a huge advantage to larger companies, including the tobacco companies that have entered the e-cigarette market.

A further reason not to ban flavorings in e-cigarettes is that youth who experiment with these flavored products are almost certainly much less likely to progress to smoking. It is difficult to imagine a youth transitioning from a cherry e-cigarette to a Marlboro. In a sense, flavored e-cigarettes may actually be protective of youth transitioning from vaping to smoking. The tastes are so vastly different, and the e-cigarette use probably accustoms youth to a flavored taste that they are just not going to get with a real cigarette.

The Rest of the Story

For these reasons, I believe that electronic cigarettes are a much more viable option as a harm reduction approach for smoking cessation.

Stated another way, Dr. Glantz is cautioning the FDA against assuming that e-cigarettes are safer than conventional cigarettes in terms of their effects on lung function.

The failure of the Family Smoking Prevention and Tobacco Control Act does call for criticism. But that criticism should not be leveled at the colors Gold, Silver, and Blue. The criticism should be directed at the anti-smoking groups and politicians who sold out the health of the public for political gain.

The Business Standard reporter was not the only one to get this message from the study and its authors. According to an at Medical Xpress: "Do not smoke and do not allow yourself to be exposed to smoke because second-hand smoke and third-hand smoke are just as deadly as first-hand smoke, says a scientist at the University of California, Riverside who, along with colleagues, conducted the first animal study of the effects of third-hand smoke."

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