The article reports that: "Under the agreement with the DOJ, each of the companies must publish full-page ads in the Sunday editions of 35 newspapers and on the newspapers' websites, as well as air prime-time TV spots on CBS, ABC or NBC five times per week for a year. The companies also must publish the statements on their websites and affix them to a certain number of cigarette packs three times per year for two years."

The article purports to review the scientific evidence of the use of e-cigarettes as a smoking cessation aid and it concludes that population-based studies have demonstrated that e-cigarettes inhibit quitting. Specifically, the article concludes as follows: "e-cigarette use in the real world is associated with significantly lower odds of quitting smoking cigarettes."

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