We have today published new advertising rules for e-cigarettes to ensure they continue to be promoted in a responsible way. The new rules add to those already in place and will come into effect on 10 November 2014.

Finally, Wimmer implies that the tobacco companies are promoting electronic cigarettes as being safe: "In the absence of meaningful oversight, the tobacco industry has free rein to ." [link is from the original]

The main results were as follows: "In thesurvey of e-cig users, dependence on e-cigs was significantly lower than it hadbeen on cigarettes (8.6 v 14.9). ... Currente-cig users are significantly less dependent on e-cigs than they were oncigarettes prior to switching."

One lesson that has become apparent in the past few months is that for many anti-smoking advocates and groups, it doesn't matter whether you quit, the only thing that is important is how you quit. According to the thinking of these groups, there is a right way to quit and a wrong way to quit. Forget about the fact that you've just quit smoking and possibly saved your life. If you quit the wrong way, you are to be scorned.

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