This month's issue of JAMA features a by Drs. Helene Cole (an associate editor) and Michael Fiore (from the University of Wisconsin School of Medicine and Public Health) which reviews the history of tobacco control in the 50 years since the release of the 1964 Surgeon General's report. The article makes recommendations for strategies to further reduce tobacco-related morbidity and mortality. One of these recommendations is that every patient who smokes be treated with medication. The article also argues that treatment with smoking cessation drugs is the "standard of care" for promoting cessation among smokers.

At one corner we have Big Tobacco, a $90 industry and the E-Cig industry is poking a very angry bear, and at the other corner is Big Pharma, the who have repeatedly been pushing for more and more regulation with E-Cigs and to claim that E-Cigs does not help with quitting and should not be advertised as such. There are doctors that still will not advice patients to use vaporizers to curb smoking sensation, but instead use Chantix instead. Chantix is still being prescribed right now and have yet to be pulled from pharmacies. In response to these suicides, all Pfizer has done is put a warning label on the box.

I just do not understand why ANR finds it necessary to lie in order to make its point. Couldn't ANR just tell the truth? There are enough truthful reasons for the public to be cautious about electronic cigarettes that lies are not necessary.

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