Senator Boxer also has no business excoriating the e-cigarette executives as she, too, sold out to Big Tobacco by supporting the legislation which exempted menthol from the cigarette flavoring ban. And she, too, has failed to sponsor legislation - now or any time in the past four years - that would correct the problem now by banning menthol cigarettes.

While the deeming regulations pretend to acknowledge that there is "a continuum of nicotine-delivering products" in terms of their health risks, the truth is that the agency fails to acknowledge that the most hazardous product along that continuum - cigarettes - are any more hazardous than the least dangerous product (non-tobacco electronic cigarettes).

In the piece, she writes: "E-cigarettes are marketed in a variety of flavors, including cherry crush, peach schnapps, java jolt and magnificent menthol; such flavoring agents increase the appeal of the product to youth. Not surprisingly, the use of e-cigarettes is rapidly increasing among children. This is why this "next generation" product is of concern to pediatricians like myself; it offers an excellent way to addict the next generation of children to nicotine. ... We are at a critical juncture now — a moment when we can prevent children from being duped by advertising into using e-cigarettes. We should take steps to ban the advertising of e-cigarettes and prohibit their use indoors to ensure that the next generation does not suffer the consequences."

"They aren't harmless."

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