According to the deeming regulations, electronic cigarettes cannot inform consumers that the electronic cigarette "presents a lower risk of tobacco-related disease or is less harmful than one or more other commercially marketed tobacco products" (which includes cigarettes). In other words, the marketing of electronic cigarettes will need to be based on the false pretense that e-cigarettes are not intended as a safer alternative to smoking.

Similarly, the study found that 2.9% of the baseline nonsmokers had ever tried an electronic cigarette in the past year. It could have been that the respondent took a single puff on an electronic cigarette and never took another puff.

4. The regulations do not ban or restrict e-cigarette advertising or marketing to adults.

Apparently, the American College of Chest Physicians would rather that smokers die from the known risks of tobacco cigarettes than greatly improve their health by switching to electronic cigarettes, which has unknown long-term risks - although they are certainly orders of magnitude safer than real cigarettes. At least the smokers will know what they're dying from.

The Rest of the Story

That might as well be the slogan for T-shirts that come out of the Pennsylvania legislature's solution to the problem of adequately funding Philadelphia's public schools.

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