“The general idea is that it’s absolutely threatening to admit you’re wrong,” says political scientist Brendan Nyhan, the lead researcher on the Michigan study. The phenomenon — known as “backfire” — is “a natural defense mechanism to avoid that cognitive dissonance.”

Earlier this week, I that a group of U.S. senators is disingenuously pushing for a ban on flavorede-cigarettes. They are disingenuous because while they pretend to be concernedabout the potential for flavored products to addict youth to nicotine, theyactually supported an exemption for menthol from the cigarette flavoring ban,and they are taking no action to remove this exemption or to demand that theFDA ban the addition of menthol to cigarettes.

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