By that reasoning, Rolex, Pantene, and Save the Seals are also targeting youth for a lifetime of addiction, taking a page out of Big Tobacco's playbook.

The most interesting part of the study that I found was diacetyl can be found in all the sweet E-Juices. It was a known fact that diacetyl is present in most custard and creamy E-Juices as that is where the cream and butter flavoring comes from, but some of the fruity and sweet E-Juices and a lot of people in the community thought they were diacetyl free. Now granted Dr. Farsolinos was not transparent about the levels of diacetyl in each individual E-Juice so we can’t compare the fruit E-Juice diacetyl levels to that of the cream and custard E-Juices. However, I would assume that the E-Juices with creamy and custardy tones should have a higher concentration of diacetyl than that of the fruit and sweet flavors.

By opposing the classification of e-cigarettes as tobacco products, the e-cigarette associations have been everything they can to avoid regulations that treat these products in the same way. The reason is simple: such regulations would give cigarettes a huge competitive advantage in the market place. Laws that categorize e-cigarettes the same way as tobacco products are essentially protective legislation for tobacco cigarettes. By fighting such a classification, e-cigarette associations are doing what they can to reject the idea of this protective legislation so that they can gain the upper hand on cigarettes and eventually, make these products obsolete.

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