Under this provision, an electronic cigarette company cannot even inform consumers that the product does not produce smoke because such a claim would be considered a "reduced exposure" claim under the Tobacco Act.

It is easy to see why this methodology is inappropriate to assess smoking cessation rates among smokers who use e-cigarettes in an attempt to quit smoking.

Similar data from the U.S. would be very helpful. But unlike prior reports, these ones should quantify not only experimentation, but also regular use, stratified by prior status as smokers versus nonsmokers.

Specifically, the survey of 2,000 11-18 year-olds in 2014 found that:

The Rest of the Story

Here is Glantz's accusation: "the e-cigarette companies (which are, increasingly owned by cigarette companies) are mobilizing the same network of right-wing think tanks that the cigarette companies have used for years to push their policy agenda, often linked with the tobacco companies' development of the Tea Party and related groups. John Mashey, a member of the Center for Tobacco Control Research and Education's Advisory Committee, sent me a few good examples. ... The more things change the more they stay the same."

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