Furthermore, the deceptive statements of both authors appear in a press release, not simply as quotes in a newspaper article. This implies that they had plenty of time to think about these statements and were not just speaking off the cuff or being misquoted.

The article does mention that a clinical trial of e-cigarettes found that these products were as effective as the nicotine patch, but it then dismisses this result, concluding instead that: "e-cigarettes are not associated with successful quitting in general population-based samples of smokers."

The rest of the story is that despite the Common Rule and the intense efforts to try to prevent human subject violations in research, there are still occasional studies which find their way through the cracks. This is one bad example. It is an example of an unethical experiment that should never have been approved by an IRB in its current form because it blatantly violates the ethical principles of both consent and informed consent.

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