The Rest of the Story issued a call for a by CDC to clarify this error, but none was forthcoming.

This story is particularly alarming, because it shows that for some anti-smoking groups, it really is no longer about health. It is solely about ideology. And apparently, the European Respiratory Society will cling to its precautionary ideology while smokers go to their graves.

Combined with , these results suggest that the natural history of electronic cigarette use over time is characterized, in general, by:

Glantz is lucky that he didn't name any specific electronic cigarette companies. If he had, he would have opened himself up to a potential lawsuit.

Let's suppose that Altria had decided to simply call these brands Marlboro A, Marlboro B, and Marlboro C. Consumers would have still learned which letter corresponded to which product, and if you conducted a study, you would find that despite banning the "lights" terms, consumers still recognized which product corresponded to which earlier brand name. By the reasoning of the study authors, this would have represented a circumvention of the law and resulted in the companies being attacked for evading the law.

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