The recent increase in the popularity and availability of e-cigarettes has seen a significant growth in advertising for them. While e-cigarettes have always been allowed to be advertised and have been subject to general rules covering misleading claims, harm, offence and social responsibility, they have not, until now, been subject to product specific rules.

The proposed deeming regulations would immediately prohibit electronic cigarette companies from informing consumers of the following, each of which is true:

The main results were as follows: "In thesurvey of e-cig users, dependence on e-cigs was significantly lower than it hadbeen on cigarettes (8.6 v 14.9). ... Currente-cig users are significantly less dependent on e-cigs than they were oncigarettes prior to switching."

Unfortunately, the Campaign for Tobacco-Free Kids is just all too ready to buy into this political propaganda and to jump on the train being conducted by communities of privilege that runs ramshod through poorer communities.

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