In the piece, she writes: "E-cigarettes are marketed in a variety of flavors, including cherry crush, peach schnapps, java jolt and magnificent menthol; such flavoring agents increase the appeal of the product to youth. Not surprisingly, the use of e-cigarettes is rapidly increasing among children. This is why this "next generation" product is of concern to pediatricians like myself; it offers an excellent way to addict the next generation of children to nicotine. ... We are at a critical juncture now — a moment when we can prevent children from being duped by advertising into using e-cigarettes. We should take steps to ban the advertising of e-cigarettes and prohibit their use indoors to ensure that the next generation does not suffer the consequences."

Jacob Sullum provides an of the literature on this topic, pointing out that there is very strong data to demonstrate that the flavors are what attract many smokers to try to quit using electronic cigarettes. You have to read his whole column, but to summarize:

Many E-Cig retailers and vendors have made contributions as well. Fuzion Vapes, for example, donated 50% of their profits towards Vape a Vet for the month of July. Ace E-Juice donates 10 bottles per month towards the project. Butt Out E-Cig donates a portion of their profits towards the project as well. Other vendors have helped out by donating free E-Juices and hardware towards Vape a Vet’s fundraisers. Many vendors seem to be more than willing to donate, but a lot of vendors don’t know this project exists. If donating isn’t an option, spreading the word about this project would be a tremendous help especially to the local B&Ms who doesn’t know the existence of the project.

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