"If smoking cessation products can achieve a greater acceptance among smokers by offering craving relief, coupled with rapid absorption and mimicking many aspects of a cigarette ... they will enable a greater proportion of the smoking population to begin their journey towards quitting or substitution of cigarettes with medicinal nicotine products."

1. Between 2003 and 2008, one of the authors performed consultation services for R.J. Reynolds and Lorillard and conducted research at his medical school which was funded by R.J. Reynolds, Brown & Williamson, and Liggett. The total annual amount of his consulting payments from Big Tobacco was as high as $40,000. While the amount of grant funding received from tobacco companies is not clear, one of the anti-smoking groups has documented that the level of funding in 2005 was $400,000 and in 2004 was $1 million.

The Lie: Wimmer implies that Big Tobacco is enticing youth with three specific candy flavors: Bazooka Bubble Gum, Cap'n Crunch, and Cotton Candy.

The failure of the Family Smoking Prevention and Tobacco Control Act does call for criticism. But that criticism should not be leveled at the colors Gold, Silver, and Blue. The criticism should be directed at the anti-smoking groups and politicians who sold out the health of the public for political gain.

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